Tinder

As a Freelance Art Director for Moonlab Production, I led the creative direction for an experiential project with Tinder, focusing on three distinct executions that elevated the brand's End of Year celebrations. My responsibilities encompassed concept development, art direction, and design execution to ensure cohesive, immersive experiences across multiple environments. Directors Guild of America (DGA) - Company-Wide End of Year Meeting: I designed the visual environment for Tinder’s company-wide meeting at the prestigious DGA location. This included stage design, branded visuals, and spatial aesthetics that aligned with Tinder’s dynamic identity, enhancing the professional yet celebratory atmosphere of the event. In-Office Decorations - Après-Ski Theme: For Tinder’s office space, I transformed the environment with an Après-Ski theme, creating cozy, winter-inspired decor that fostered a festive and engaging atmosphere. This involved the strategic use of textures, props, and visual elements to reflect the warmth and charm of an alpine retreat, while maintaining Tinder’s modern brand aesthetics. End of Year Party - "Twisted Wonderland" Theme: Inspired by Alice in Wonderland, the "Twisted Wonderland" End of Year party required bold, surreal, and whimsical design elements. I developed immersive installations, creative decor, and experiential touchpoints that transported guests into an imaginative, otherworldly celebration, perfectly blending playful fantasy with Tinder’s bold brand spirit. Throughout the project, I collaborated closely with cross-functional teams, ensuring seamless integration of design concepts with production logistics. My role required balancing creative innovation with brand consistency, delivering memorable experiences that resonated with Tinder’s culture and community.