Role: Senior Designer
As a Senior Designer, my primary responsibilities were to build and improve upon the brand with strategic design and execution. I worked alongside the marketing team to create the overall brand identity, creative strategy, social media content strategy, and execution. In this case study, you’ll see examples of how color, photography, layout, motion, and typography combine to express the above three guiding principles in various ways.
Skills: Brand Identity, Content Strategy, Motion Graphics, Illustration, UX/UI Design, Email Marketing, HTML5/CSS, Presentation, Print, Product Packaging.
Programs: Photoshop, Illustrator, After Effects, Premiere, Sketch, XD, Dreamweaver, Powerpoint
ROKiT is a people-first company – a place where budget-conscious people turn to affordable, useful, mobile experiences. A people-first company, founded on a sense of compassion and empathy.
ROKiT has a diverse portfolio of innovative tech, and premium products and services including mobile phones, Wi-Fi services, beverages, content production, product development, and distribution.
The ROKiT brand visually ties into the three following design themes:
Simple + straightforward
Duality + balance
Vibrant + energetic
California. Home of the innovators, entertainers, and game-changers...
And it’s where we’re from, what inspires us, and what we’re about.
We’re California by Design.
ROKiT embraces its California roots and thus “California by Design” is one image strategy that may also provide opportunities to co-brand with local companies aligned with ROKiT’s products and mission. There is also room for localized imagery that will resonate with all markets, so long as it feels authentic and includes a pop of ROKiT red.
BRAND PARTNERSHIPS
ROKiT + NHRA
