Hello I’m Nicolette Pineda,
A Senior Brand & Experience Designer building brands that live beyond the logo.
I started in music and entertainment. Fast timelines, high visibility, no room for fragile ideas. Brand had to perform. It had to survive stage lights, production constraints, shifting stakeholders, and real audiences. That environment taught me something early: design is not decoration. Its structure under pressure.
Over time, I became less interested in making things look good and more interested in making them hold.
Hold attention.
Hold clarity.
Hold scale.
Hold clarity.
Hold scale.
Today, I design brands as systems. Frameworks that move across physical space, digital platforms, live experiences, and executive rooms. I think about infrastructure as much as image. I care about what happens behind the scenes as much as what shows up in front of it.
My work lives at the intersection of culture and construction.
Strategy and environment.
Narrative and execution.
Strategy and environment.
Narrative and execution.
Because strong brands aren’t loud.
They’re intentional.
They’re built to last.
They’re intentional.
They’re built to last.
Career Highlights
Hello Sunshine — Art Director (Contract / Freelance)
Built brand infrastructure for large-scale cultural platforms, translating strategy into systems that lived across live gatherings, digital curriculum, and executive storytelling. Designed identities not as surface — but as architecture.
Built brand infrastructure for large-scale cultural platforms, translating strategy into systems that lived across live gatherings, digital curriculum, and executive storytelling. Designed identities not as surface — but as architecture.
La Casa De Colette — Founder & Creative Director
Created and operated a branded experiential property where hospitality, art, and commerce intersected. A physical brand environment built from the ground up — identity, voice, space, and story.
Created and operated a branded experiential property where hospitality, art, and commerce intersected. A physical brand environment built from the ground up — identity, voice, space, and story.
Moonlab Productions — Art Director, Experiential
Directed immersive brand environments for cultural activations. Bridged concept and fabrication, ensuring ideas survived budget, timeline, and construction.
Directed immersive brand environments for cultural activations. Bridged concept and fabrication, ensuring ideas survived budget, timeline, and construction.
PTTOW! — Senior Designer, Experiential Creative
Designed cohesive systems for executive-level summits and cultural gatherings, aligning visual identity across stage, space, and digital touchpoints.
Designed cohesive systems for executive-level summits and cultural gatherings, aligning visual identity across stage, space, and digital touchpoints.
ROKiT — Senior Designer, Brand Development & Motion
Led identity refresh initiatives and motion systems across consumer and tech brands, building multi-platform frameworks designed for evolution.
Led identity refresh initiatives and motion systems across consumer and tech brands, building multi-platform frameworks designed for evolution.
What I Build
Brand systems that scale
Experiential environments that feel cohesive and intentional
Executive narratives that align vision with execution
360° campaigns that move between culture and infrastructure
Let’s Build Something That Holds
If you’re building a brand that needs structure — not just styling —
If you’re evolving a platform that needs clarity and cohesion —
If you want ideas that survive the real world —
If you’re evolving a platform that needs clarity and cohesion —
If you want ideas that survive the real world —
Let’s talk.
I’m currently available for brand and experiential projects.
Reach out and let’s build something that lasts.
Reach out and let’s build something that lasts.
With Love,
Nicolette Pineda
nicolette@npineda.com