Sunnie Playbook — Designing a Scalable Learning System for Gen Z
Transforming emotional wellness and creative development into modular, action-based learning experiences
CONTEXT
Client: Hello Sunshine
Modules: From Pressure to Power, Find Your Creative Energy
Role: Systems Brand Designer
Client: Hello Sunshine
Modules: From Pressure to Power, Find Your Creative Energy
Role: Systems Brand Designer
THE PROBLEM
Gen Z is overwhelmed with content about growth, identity, and creativity—but most of it stops at inspiration.
Content is passive (scrollable, not actionable)
Insights are fragmented (no clear progression)
Education lacks structure + repeatability
No system to translate research → behavior change
Core Tension:
How do we design learning that people don’t just read—but actually do?
How do we design learning that people don’t just read—but actually do?
THE APPROACH
Approached Sunnie Playbook as a learning system, not a series of decks.
Instead of designing outputs, I designed:
A content architecture
A behavioral framework
A modular system that scales across topics and formats
System Logic
Each playbook follows the same underlying structure:
Insight → Reframe → Prompt → Action → Reflection
This creates:
Consistency across modules
Flexibility across topics
Repeatable learning behavior
Interaction Design
This system shifts users from consumption → participation
- Prompt-based design (journaling, reflection)
- Low-pressure entry points (no “right” answer)
- Designed for IRL + digital use
- Encourages pause, not scroll
Output / Deliverables
Modular playbook design system
Curriculum decks (Modules 1 & 2)
Prompt + activity frameworks
Visual system for learning content
Scalable templates for future modules
Impact
Established a repeatable system for Sunnie Playbook
Enabled faster creation of future modules
Created alignment across research, content, and design
Shifted content from inspiration → action
Closing POV
This project marked a shift in how I think about design.
I’m no longer designing content. I’m designing systems that produce outcomes.
The goal isn’t just clarity or aesthetics.
It’s creating structures that people can move through, learn from, and return to.
It’s creating structures that people can move through, learn from, and return to.
