A League of Their Own “A Letter To The Future”
Role: Art Director
As the Art Director for the project A League of Their Own “A Letter To The Future,” I was responsible for overseeing the visual and graphic design elements and ensuring that the final event met both the client’s expectations and high design standards. This project, which was a 2022 Clio Sports Shortlisted entry entered by Amazon Prime Video in Los Angeles, was awarded for its creative execution.
In this particular project, I took on a more prominent role as the Creative Director and was not as experienced in leading experiential marketing events. I collaborated with cross-functional teams to bring the project vision to life, making design decisions such as selecting the layout, typography, and color palette, and ensuring that all elements were consistent and aligned with the project objectives.
Tools: Photoshop, Illustrator, SketchUp, Hand Painted Signs
This is my personal Instagram post after the event.