Experiential Designer - Honda LA Auto Show
Freelance 2D Experiential Graphic Designer during the 2019 Los Angeles International Auto Show, in partnership with the renowned agency George P Johnson. Together, we created Honda's vision into a captivating experience.
A multidisciplinary team consisting of 3D designers, project managers, account executives, and creative directors, I played a pivotal role in turning concepts into reality. From ideation to execution, I was deeply immersed in crafting an immersive Honda experience.
My primary responsibility was bridging the gap between our client's vision and the production team's capabilities. Through close interaction with both, I ensured every design element was seamlessly integrated into the activation. The graphics I conceived were not only visually compelling but also strategically placed on both print and digital surfaces, creating a cohesive and engaging atmosphere throughout the LA Auto Show.
Beyond graphic design, my experience extended to generating innovative ideas, conceptualizing immersive brand experiences, and developing comprehensive strategies for various experiential initiatives. Whether it's crafting events, tours, fabricated elements, or experiential programs, my track record demonstrates an ability to deliver exceptional results that resonate with audiences.
