My first project alongside Alesso was branding the Ericsson Globe in his hometown of Stockholm, Sweden.
Shortly after, Alesso debuted his first Album “Forever”. I created the packaging and designed the album cover.
Photography and video by Harrison Boyce.
Miami Music Week Artwork
Halloween 2015
"Anthem" Animated Lyric Video Teasers
Released as a free download for 24 hours on NYE 2015
"Anthem" Visuals
Art Direction/Concept: Nicolette Pineda
Filmed by: Henrick Hanson
Alesso and LIV Miami Snapchat filter featuring Alesso and Dave Grutman.
#IWannaKnow #WhereDoWeGoFromHere Social Media Campaign
To tease the release of Alesso's single "I Wanna Know," we created a campaign encouraging fans to use the actual lyrics to the song. Maps were passed out in Miami and fans were instructed to use an exclusive chat group using the Telegram app. The campaign resulted in a group chat with over 700 fans. Alesso was able to speak directly with his fans in the group and provided an exclusive sneak peek to "I Wanna Know."
Alesso Collection
I designed all Alesso merchandise below, developed, launched and maintained the store using Shopify, and created social campaigns to promote direct sales through the website.
@AlessoCollection curated Instagram account.
@AlessoCollection included a puzzle for fans to solve using Instagram Bookmarks. Fans were to then repost the artwork in their own feeds which resulted in over 200 reposts and increased engagement for the account.
Credits:
Client: Alesso
Company: ATM Artists
CEO/Manager: Amy Thompson
Day to Day Manager: Krista Carnegie
Marketing Director: Sean Hill
Art Director / Lead Designer: Nicolette Pineda