Ushuaia, Ibiza.
Branding and Social Media Campaign
#FindTheVespa
We kicked off the summer with the #FindTheVespa campaign. Each week we encouraged fans to find the Vespa either online or physically on the island of Ibiza. The online campaign led to an impressive increase in online traffic to Axwell Ingrosso’s website. The actual Vespa presented a unique presence on the island. Fans took images and shared the location of the Vespa on Instagram, Twitter, and Facebook. A few carefully selected participants were then rewarded with VIP experiences and prizes to their residency at Ushuaia Beach Hotel in Ibiza.
This specific campaign resulted in a spike in web traffic, social conversation, participation, and brand recognition.
Axwell Ingrosso have an app that allowed fans to add filters to their own images. We created the designs and then launched them through the app. The following images are fan made examples of the filters in action.
Merchandise Design
To celebrate the new branding and the release of "Something New", we encouraged fans to raise their hands and replicate the same symbol. To show us that they belong to something new.
We received submissions from around the world. Posters were created and placed in their corresponding cities.
“On My Way” and “Can’t Hold Us Down"
Poster Artwork
Event Admat Artwork
Credits:
Client: Axwell Ingrosso
Company: ATM Artists
CEO/Manager: Amy Thompson
Day to Day Manager: Krista Carnegie
Marketing Director: Sean Hill
Art Director / Lead Designer: Nicolette Pineda