OBJECTIVE:
Create an brand identity and environment that encapsulates “Awakening The Tribe.”
VISION:
Visual motifs are colorful gradients depicting dark to light. Eyes symbolize the act of opening up or a new day of consciousness. Light and sound rays to represent progression from dark to light, from silence to action. Textures were created from iconography and that feel tribal in nature.
CHALLENGES:
1. Differentiating WORLDZ from other business conferences.
2. Identifying and defining the target market so we could connect the tangible branding elements and visuals with the an enlightening experience this unique, driven, and ambitious group of people determined to change the world for the better.
3. Capturing the spirit and flavor of the programing and activities to create a visceral and psychological experience that connects attendees to their surroundings.
THE EXECUTION:
Meaningful and beautiful key art or a “visual voice” that aligns with the overall brand strategy of the project.
The brand’s identity, including naming, messaging, identity, typefaces, imagery treatments, graphics, icons, and color palettes.