As the Visual Designer, I specialized in Brand Design, Product Design, Iconography, and Illustration for this project.
Tasked with shaping the Brand Identity for a new influencer marketing agency, aiming to establish a visual and philosophical direction that resonated with both the owner and the agency's core values.
Responsibilities included:
- Defining the overall look and feel of the brand
- Crafting a compelling tagline
- Establishing the brand's mission, values, and pillars
- Outlining service offerings
- Determining voice and tone
- Creating various logo designs and their usage guidelines
- Selecting an appropriate color palette
- Choosing typography styles
- Designing graphic elements
- Developing initial assets like business cards and presentation decks.
The resulting project has been successfully integrated into the agency's collateral materials, effectively conveying their sophisticated services and offerings.
